Dr Fox embarks on an open-minded guide for the perplexed and asks 'What is conceptual art?' 'How should we approach it?' and crucially, 'Why should we care?'. Roaming between the past, present and future he examines a mind-bending selection of the most influential conceptual ideas and artworks, alongside meeting the leading movers and shakers of today. And who knows? In the end, Dr Fox might find himself unexpectedly seduced by this trickiest of art forms.